A lot goes on in the background in order for a site to appear correctly on a range of different viewing devices with different screen sizes. American users now spend an average 1.4 hours per day online using a mobile device. Therefore, you stand to lose customers if your site does not apply responsive design. The aim of responsive design is to provide the best user experience possible.
The pages are split up into elements, such as the header, the image galleries and the product descriptions. Each element of design stands out in a functional way which seamlessly transfers the same look and feel across the various viewing devices. Images resize automatically to scale and can be expanded and further inspected in detail. User friendly elements are prominently positioned such as the ‘buy Now’ buttons, the product star ratings and the search field. Navigation needs to be intuitive and the ability to swipe between similar or related buying options is crucial.